L'Oreal Research and Innovations
41CQHbWDzJL._SL1200_.jpg

ABOUT US

Designed as a startup within the Research & Innovation division, L’Oréal’s Technology Incubator is dedicated to developing and launching groundbreaking new beauty technologies. Launched in 2012, the Technology Incubator has a presence in New York, New Jersey, California, France and Japan. Our team of 30+ includes physicists, engineers, UX specialists, hardware designers and data scientists working cross functionally to help L’Oréal evolve from the world’s foremost beauty company to a technology player that is empowering consumers through personalized products and experience. 

 
option for website whiet background (1).jpg
41CQHbWDzJL._SL1200_.jpg
 

WHAT WE DO

 

personalized lipstick on-demand

Rouge Sur Mesure, Powered by Perso

Future of At-Home Hair Color

Color&Co

the world’s first Battery-Free


UV Sensor

My Skin Track UV by La Roche-Posay

Custom Makeup

Le Teint Particulier by Lancôme

Personalized Skincare

Custom D.O.S.E by SkinCeuticals

Augmented Reality

Makeup Genius by L'Oréal Paris

A Second-Skin Sensor to Track UV

My UV Patch by La Roche-Posay

sustainable haircare technology

Water Saver

groundbreaking beauty tech

featured in

 

WHERE WE WORK

Discover our five locations in New York, New Jersey, San Francisco, Paris and Tokyo

 
 

New York

 

New Jersey

 

San Francisco

 

Paris

 
 

Tokyo

 

MEET THE TEAM

 
Untitled-3.png

LEADERSHIP

Guive Balooch, Head of the Technology Incubator

In 2008, Balooch joined L’Oréal’s Research & Innovation team where he was responsible for building collaborations with startups and universities. After drawing inspiration from the agile startup models that surrounded him, he entered a unique new role that would grant him exposure to the consumer and the business while remaining on the R&I team at the number one beauty company in the world. Currently, as the head of L’Oréal’s Technology Incubator, he continues to partner with entrepreneurs, academic institutions and experts across a diverse array of fields to unearth breakthrough research and first-to-market technologies.

A native of California, Balooch has a B.A. in Molecular and Cell Biology from the University of California, Berkeley and Ph.D. in Biomaterials from University of California, San Francisco.


our TEAM AROUND THE WORLD